Marketing & launch.
Campaigns, creators, press and giveaways that move the numbers — the work behind +35% visibility in Japan for game publishers and +25% for music-tech brands.
What it covers
- Campaigns
- SNS creative and paid media
- Creators
- Japanese creators and livestreams
- Press
- PR and media in Japanese
- Community
- Giveaways and activations
Launches with numbers behind them.
Timing, messaging, creative and distribution, planned as one launch rather than a pile of assets.
- 01
Launch strategy
Timing, messaging, creative direction and targeted distribution, planned around your launch window.
- 02
Creators & livestreams
Japanese creators, up to a 10M-follower personality hosting a two-hour launch stream.
- 03
Social & paid media
Japanese social content and paid media, timed to hit the same audience while reach is fresh.
- 04
PR & press
Press relations and media in Japanese, with your brand represented in the language.
- 05
Giveaways & community
Giveaways and community activations that put the product in people’s hands — and get it talked about.
- 06
Market tests
A paid test before a full launch, with a cost-per-install or cost-per-lead read against the segment.
Results clients can measure.
Three numbers from campaigns we ran. The full write-ups are on the Work page.
Marketing by industry.
The same team, tuned to each market.
A launch is judged on the numbers. So is our work.
Every campaign ends with a report you can check.
The other capabilities
- 01Strategy & market entryMarket studies, partners, distribution and operations — into Japan, or from Japan to the world.
- 02Brand & designIdentity, packaging, web and product UX, motion — Japanese minimalism, international standards.
- 03Product developmentFrom product strategy to manufactured hardware and shipped software — we built akioto end to end.
Planning a launch? Tell us the product and the date, and we will tell you what would move the numbers.