Case study · Music technology

+25% visibility for Arturia in Japan.

Representation, marketing and giveaways for Arturia — the French maker of synthesizers and music software — in the Japanese market.

01The challenge

A strong brand, in a market with its own rules.

Arturia is known to musicians worldwide. Japan is one of the most important markets for instruments, with its own retailers, press and communities.

Being visible there takes more than translated product pages.

02What we did

We represented Arturia in Japan and ran marketing in Japanese, written for musicians and producers rather than translated from the global plan.

Giveaways and community activations put the instruments in front of Japanese musicians — and into their hands.

Services

RepresentationMarketingGiveawaysCommunity

03The result

Arturia's visibility in Japan rose by 25%.

We also localized Squarp Instruments' products into Japanese, and built akioto, our own audio brand.

Represent
Be there
A local face for Arturia with partners, retailers and press in Japan.
Market
Speak to musicians
Campaigns and content written in Japanese for musicians and producers.
Engage
Giveaways
Giveaways and community activations that got the instruments talked about.

Launching an instrument or a plugin in Japan? Tell us the product.