Japan Entry Plan
Before any larger commitment, start with a scoped market study and go-to-market deck. We map the market, shortlist the partners worth your time, and hand you a phased, costed roadmap — walked through with you, and yours to keep either way.
Start free: the Japan Market Readiness Scorecard
Not ready for a paid engagement? Our free scorecard gives you an honest read on how ready your business is for Japan in a few minutes. Most companies start there, then move to the Entry Plan.
Take the free scorecardMarket & competitor study
Who already sells your category in Japan, at what price, through which channel — and where the gap is that your brand can occupy.
Partner shortlist
Named, qualified distributors, importers and retail candidates, with our read on which are realistic for your size, margin and volumes.
Positioning & pricing read
How your story translates into real Japanese, what the market will pay, and how landed cost, duty and channel margin shape your shelf price.
Phased, costed roadmap
A sequenced plan with what happens first, what it costs, and what has to be true before you spend more.
Operating basics
The entity, import, labelling and payment realities that decide whether a launch is straightforward or expensive.
A readout, not a PDF drop
We walk you and your team through the plan, argue the trade-offs, and leave you with the deck.
How it runs
Goals & baseline
Your ambition for Japan, your margins, the range you would lead with, and what your brand actually means outside your home market.
The plan
Target distributors and retail, the store and story, the channel model, and the operating basics.
Roadmap & readout
A phased, costed roadmap for a sustained presence — presented and argued with you, then handed over.
Why start here
It is a low-risk way to judge our read of your market — and our work — before any larger commitment. If you decide to run Japan with someone else, or not at all, you keep the plan.
How it is priced
The Entry Plan is fixed and scoped — we agree the scope and the fee on a short call before anything starts, so there is no open-ended meter running. Beyond the plan, longer engagements are built from a monthly retainer for the team and operations we run, a commission on the sales we develop, and optional Japan exclusivity scoped by category and term. We shape that mix around your priorities.
Tell us what you are trying to do in Japan, and we will tell you honestly whether a plan is worth it.