Video games in Japan.
Marketing, representation and publishing support for European publishers and studios in the Japanese territory — localization, launch campaigns, creators and market tests, run by one team in Osaka.
Headline result
+35%
visibility in Japan for European publishers and studios
- 12,000
- peak live viewers at a launch
- €4.12
- cost per install, 24% under segment
- 5M
- social impressions, 4% engagement
AWhat we do for publishers
Everything a Japanese launch needs, from one team.
Localization, creators, campaigns and representation usually come from four suppliers. Here they come from one.
- 01
Localization
Language, cultural references and gameplay elements tuned for Japanese players — not just translated strings.
- 02
Representation & publishing support
Your representative with Japanese platforms, partners and press, and publishing support across the territory.
- 03
Launch campaigns
SNS creative, timing and messaging built around a Japanese launch window.
- 04
Creators & livestreams
Partnerships with Japanese gaming creators — up to a 10M-follower personality hosting a two-hour launch stream.
- 05
Market tests
A paid test before a full launch: a localized build, Japan ad spend and a cost-per-install read against the segment.
- 06
Game marketing assets
Specialised creative for publishers and studios, adapted for Japanese stores, social and outdoor.
BWork
Three ways in.
Each package has run for a real title. The example result under each one is from that campaign.
Validate traction before you commit to a launch.
Includes
- Deep localization — language, culture, gameplay
- Japan paid user acquisition
- Cost-per-install read against the segment
Example result
€4.12
cost per install, 24% better than the segment
F2P simulation · European mobile studio
Lift Japan sales for a title that's out or about to launch.
Includes
- Meticulous localization
- Japanese gaming creators
- Tailored SNS creative
- Strategic billboards
Example result
5M
social impressions at 4% average engagement
Medieval fantasy RPG · AA publisher
Make the Japan launch an event.
Includes
- Tailored SNS creative
- Macro-creator partnership
- Hosted two-hour launch livestream
Example result
12,000
peak live viewers on the launch stream
City-builder sequel · AAA publisher
CMore than marketing
Need the whole market? It’s the same team.
Bringing a game to Japan? Send us the title and the date, and we will tell you which package fits.