5M impressions at 4% engagement.

A European publisher wanted to lift Japan sales for a medieval fantasy RPG targeting unmarried men aged 18-45 — a large but crowded Japanese gamer segment where prior localization efforts had failed to generate measurable buzz. The game needed both awareness and conversion in one coordinated push.

Core-tier activation combining meticulous localization, partnerships with relevant Japanese gaming influencers, tailored SNS creative, and strategic billboard placements in Tokyo and Osaka gaming districts.

Ad spend: €2,000/month, layered across channels so the audience met the title through multiple touchpoints in the same window.

• —Core Marketing Package
• —Localization
• —Japanese Influencer Marketing
• —SNS Paid Advertising
• —Out-of-Home & Guerrilla Activation (LED AdTruck, Tokyo/Osaka Gaming Districts)

5 million impressions and 4% average engagement across SNS — roughly double typical paid social CTR benchmarks, where global averages sit around 0.9–2% — driving a 27% lift in Japan-region sales over the campaign window.

Traditional paid social stacked with street-level guerrilla activations (LED AdTruck in Den Den Town and other gaming districts) compressed the launch window into a single coordinated push.