Case study · App localization
App store listings, designed for Japan.
App localization and store-listing optimization for ZeptoLab and Chouic — Japanese text, keywords and listing card designs built to Japanese best practices.
- Clients
- ZeptoLab · ChouicMobile apps
- Scope
- Localization & optimizationFor the Japanese market
- Design
- Listing cardsJapanese design conventions
- Market
- JapanJapanese app stores
- clients: ZeptoLab and Chouic
- 2clients: ZeptoLab and Chouic
- apps in natural Japanese
- Localizationapps in natural Japanese
- optimized for Japanese users
- Listingsoptimized for Japanese users
- store visuals redesigned for Japan
- Cardsstore visuals redesigned for Japan
01The challenge
On an app store, the listing is the first impression.
Japanese users judge an app in seconds from its listing: the title, the visuals and the words on the cards. A translated listing reads as foreign — and gets skipped.
Japanese listings also follow their own design conventions, which differ from Western ones.
02What we did
Localization, listing optimization and card design.
We localized the apps into natural Japanese and optimized their store listings for the Japanese market.
We designed the listing cards to Japanese graphic-design best practices, so each listing reads as if it had been made in Japan.
Services
App localizationStore listingsKeywordsCard design
03What clients take away
Built for Japan, not translated for it.
Japanese text, listings and visuals that follow local conventions — ready for the Japanese stores.
How the work runs
Localize
Natural Japanese
App text and store copy written in Japanese rather than translated word for word.
Optimize
Listing optimization
Store listings tuned for how Japanese users browse and search.
Design
Listing cards
Store visuals designed to Japanese graphic-design best practices.
More localization work
Taking an app to Japan? Start with the listing.