Case study · Localization
Every word of Squarp, in Japanese.
Japanese localization for Squarp Instruments, the French maker of hardware sequencers — manuals, website and product pages, on-device text and marketing, so Japanese musicians get the whole product in their language.
- Client
- Squarp InstrumentsFrance
- Sector
- Music technologyHardware sequencers
- Scope
- Full localizationDocs, web, UI, marketing
- Market
- JapanMusicians & producers
- parts of the product localized
- 4parts of the product localized
- user documentation in Japanese
- Manualsuser documentation in Japanese
- on-device text and menus
- Interfaceon-device text and menus
- web, store and social copy
- Marketingweb, store and social copy
01The challenge
A deep instrument needs a manual people can read.
Sequencers are complex instruments. For Japanese musicians, getting the most out of one depends on the manual, the menus and the product pages — in their own language.
Partial translation is not enough: if the box, the site and the screen speak different languages, the product feels foreign.
02What we did
The whole product, in one voice.
We localized Squarp's manuals and documentation, its website and product pages, and the text on the instruments themselves.
Marketing content — announcements, social posts and launch material — followed in the same Japanese, so everything a musician reads sounds like one brand.
Services
ManualsWebsiteProduct UIMarketing
03What Squarp takes away
A product Japanese musicians can use from day one.
Japanese documentation, interface text, product pages and marketing — written to read naturally, not translated word for word.
What we localized
Docs
Manuals & guides
User manuals and documentation in Japanese.
Product
Interface & web
On-device text, the website and product pages.
Launch
Marketing
Announcements, social posts and launch material in the same voice.
More localization work
Localizing a product for Japan? Send us the manual first.