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Medusa Japan

Brand & localization.

Your brand, rebuilt for Japanese buyers. Identity, site and campaigns written natively in Japanese rather than translated — by a team that blends Japanese minimalism with international design standards.

Book a scoping callSee the Entry Plan

At a glance

Language
Written natively, not translated
Covers
Identity, site, campaigns
Team
Design, copy and motion in Osaka
Works for
Japan launch and global rollout
Japanese type specimens and brand stationery on a desk

Most brands translate, and Japanese buyers notice. We adapt the story, the visuals and the interface to how the market reads.

  1. 01

    Brand identity for Japan

    Clear, modern, long-lasting brand systems, with Japanese typography and layout adapted properly rather than bolted on.

  2. 02

    Localization, not translation

    Cultural adaptation, content rewriting and market positioning for Japanese audiences — your story in real Japanese.

  3. 03

    Japanese site & UX

    Interfaces that bridge Japanese UX patterns — high information density, precise interaction — with global usability standards.

  4. 04

    Campaign creative

    Launch concepts, visuals and motion built for Japanese and international markets, sized for every platform they run on.

  5. 05

    Launch strategy

    Timing, messaging, creative direction and targeted distribution, planned as one launch rather than a pile of assets.

  6. 06

    Game marketing assets

    Specialised creative for publishers and studios — the work behind our Japan games launches.

Six examples from games, music technology and apps. The full write-ups are on the Work page.

All case studies
Video games+35%visibility in Japan through marketing, representation and publishing supportEuropean publishers & studiosMusic tech+25%visibility in Japan through representation, marketing optimization and giveawaysMusic-tech brand · FranceVideo games · Launch12,000peak live viewers on a two-hour Twitch launch broadcastCity-builder sequel · AAA publisherVideo games · Market test€4.12cost per install — 24% better than the segment averageF2P simulation · mobile studioVideo games · Activation5Msocial impressions at 4% average engagementMedieval fantasy RPG · AA publisherApps · LocalizationApp listingslocalized, optimized and designed for Japanese app storesZeptoLab · Chouic

  1. First

    Adapt

    Audience and competitor read, then positioning and tone for Japan — what to keep, what to change, what to drop.

  2. Then

    Create

    Identity, packaging, site, copy and motion, produced natively in Japanese and checked against how the market reads.

  3. At launch

    Launch

    Campaign creative rolled out on the channels your Japanese customers actually use, then measured and iterated.

Japanese buyers can tell a translated brand in a second. We make sure yours doesn't read like one.

Japanese minimalism and international standards, in one team.

We agree the deliverables and the fee on a call, before anything starts.

One launch

Scoped up front

A defined set of deliverables for your Japan launch, priced before work begins — no open-ended meter.

If you continue with us

  • Monthly retainer

    For ongoing content, campaigns and channel work in Japanese.

  • Commission on sales

    Where we also develop sales, so our incentives match yours.

  • Global rollout

    Messaging frameworks and campaign toolkits for your teams in other markets.

Not sure what to adapt first?

Start with the Japan Entry Plan.

It includes a positioning and pricing read for Japan — in 2–3 weeks, yours to keep.

See the Entry Plan
Next stage · 04 OperateJapan Operations

Send us your brand as it is today, and we will tell you what Japanese buyers will see.

Book a scoping callcontact@medusajapan.net